Cab-it one of the largest taxi firms in Sittingbourne wished to revitalise their web presence. The existing site had been developed some years previously and looked tired as well as containing material that was out of date. This did not reflect well for a firm that has grown to be as successful as Cab-It.
Looking at their advertisements it was difficult to understand their brand, there did not seem to be a coherent approach between their website and other forms of advertising. We suggested that as well as re-developing their website that they should consider commissioning some photography which could be used for both the website and in future advertising to unify their brand.
Using our preferred photographer, Terry Trott of Terry Trott Photography who we have worked with many times before Cab-It commissioned a series of photographs which were used as the focal point of the design.
We also created a series of tag lines such as "Don't drink and drive... Cab-It" which are used throughout the site to reinforce their message.